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e-Commerce & Co-brand Card

Today's consumers look for products and services that simplify their lives and express their individuality. A co-brand partnership is designed to strengthen the bond with your customers. It can increase loyalty, attract new customers, lower your acquisition costs and help keep your business top-of-mind. 

For almost two decades, MasterCard has been a leader in the co-brand category and currently supports more than 10,000 initiatives worldwide. The A & J co-brand prepaid Mastercard program have evolved to meet the changing needs of our partners and their customers. We've amassed a wealth of information and data analytic capabilities that we can use to create a co-brand program that perfectly suits your company's needs.

Q: What is a co-brand card program?
A: A co-brand program is a partnership that brings together your company, A & J, the MasterCard-issuing financial institution. We work together with MasterCard to create a card program that is then marketed to the partner company's customer base. A co-brand card is a form of payment that offers added value to the partner's customers.

Q: What kinds of businesses have successful co-brand programs?
A: Many different industries have successfully implemented co-brand programs including airlines, gas companies, automotive companies, warehouse clubs and supermarkets. One thing these companies have in common is a growing base of customers who purchase products or services on a recurring basis.

Q: Who is responsible for promoting a co-brand card?
A: The level of support provided and the degree of responsibility for designing and implementing the solicitations and card promotions will depend on the agreement reached between the partner and the card issuer. MasterCard has many different levels of support and expertise available to help a company market its co-brand card and grow its business.

Q: What does a MasterCard co-brand card look like?
A: MasterCard rules permit the partner's logo to be a dominant feature on the face of the card. The cards also carry the MasterCard logo and must conform to certain MasterCard design standards. The name of the MasterCard issuing financial institution may appear, but it is not required. This and other card design details will be determined by the partner and the card issuer.

Q: How can I start the program?
A: Contact A & J and discuss your plan together with us.

 

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